The Signal: Rockmelt for Mobile?
Rockmelt Gets an iPhone App: The “social media web browser” developed to be a one stop solution for a users web needs (chat, rss, twitter, Facebook, and more) has submitted an iPhone app to Apple. While there are currently alternative browser for the iPhone, it’s not the web viewing functionality that’s appealing, its the extra features. Rockmelt promises seamless sync between PC and iPhone browsers, allowing the user to access all the social features. While the PC browser is interesting, there hasn’t been much talk about it since launch, leaving many to assume it didn’t catch on like they hoped. GigaOm
Foursquare meets Monopoly: Location based gaming is something mobile has always promised but rarely delivered on. While Foursquare and Gowalla have a game aspect to them, how strong is it really? Turf, a Kickstarter project, attempts to combine checkins with a Monopoly style of buying and building property. It’s an ambitious attempt and will have to work to gain a user base, but the 8-bit style give it a unique feel. Advertisers and brands can even get in on the ground floor for cheap ($1k) and receive a unique location, personalized trophy, and more. Definitely worth checking out. Turf
Bid Successful – Ebay Buys Where: Continuing its trend in building a better online to offline experience, Ebay has purchase Where for an undisclosed sum of money, although Where did raise almost $20 million in funding. Where offers geotargeting apps and built a location based opt-in ad network. There’s a lot of speculation on what can be will be accomplished with this acquisition, but with privacy concerns heating up, the speed at which they come to light will most likely be slowed. TechCrunch
Bit.ly’s News.me Blessed For Launch: NY Times, Associated Press, Forbes, and AOL, and more are onboard for the launch of News.me, a curated social newspaper that utilizes Bit.ly links to build its content. The publishers on board can take advantage of designing how their content looks and in exchange for having it ad free in News.me, they get a share of the $0.99 a week users pay. News.me has some safe guards to prevent pay wall jumping and make it beneficial for more publishers to join up, as source-specific following isn’t possible. AllThingsD
Kindle Launching Library Lending: While there’s no hard date, Amazon has announced that 11,000 libraries will offer Amazon Kindle E-Books to be lent out. The specifics are fuzzy, leaving more questions than answers. What will the library consist of? How long and how many times can you check out a book? Sounds promising, but there’s potential for it to be too limiting to care. Amazon
Coalition for Better Ads experiences European growing pains
The Coalition for Better Ads is putting more people on the ground in Europe to combat communication and resource issues.
The state of UK mobile ad spend in 5 charts
People are spending more time on mobile, so advertisers are following. In the first half of 2016, the U.K. saw mobile ad spend rocket to £1.7 billion ($2.1 billion), more than double the same total for 2015. According to the stats, search and video formats are behind the boom. But while desktop is on the way out, TV has a firmer grip on advertiser purse strings.
China’s Cheetah Mobile eyes U.S. for growth
App developer Cheetah Mobile is a global company with Chinese roots. It is focused on the global market because Alibaba, Tencent and Baidu are winning the speed-scale battle in China and copycat startups pop up overnight. The company started shifting its focus to the global mobile market with a focus on utility apps four years ago, and this year, it’s transitioning from utility to content apps.
SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
Opinion: Ad blocking + telecoms = a match made at the bank
The battle for free, high-quality Internet content just got heated. Mobile operator Three has declared itself the second wireless service provider to integrate ad blocking at a network level, courtesy of ad blocking company Shine. It's being waged under the banner of “a better consumer experience,” on mobile devices, but I believe the debate is less about the consumer and much more about the money. Specifically, who’s going to make more of it.
Why Telefónica is getting brands to pay for its customers’ data plans
Spanish telecom giant Telefónica is betting on sponsored-data ad models as a key future revenue stream. The company, which is in the process of selling U.K. operator O2 to Hutchison Whaompa for £10.2 billion, has been testing several variations of sponsored-data packages for the last year and is now poised for a more widespread rollout, and it wants more advertiser partners. Telefónica's global ad director Dan Rosen spoke to Digiday about the benefits.