Join us Sept. 14-16 in Miami to connect with top publishing leaders
Google’s focus on mobile appears to be paying off. The firm’s revenues from non-desktop devices reached a run rate of $2.5 billion during the third quarter, its CEO Larry Page told investors today, representing 150 percent growth over the $1 billion rate it announced for the same period last year.
Revenues don’t reflect profits, of course, but that increase at least demonstrates advertisers’ willingness to invest in the channel.
When asked, Page declined to disclose what portion of mobile revenues were garnered from search versus display, though. Despite the hype around rich media and other mobile ad formats, the fact remains that the majority of marketers’ mobile budgets are still being directed to search. As a result, Google’s numbers give little insight into the growth of the overall mobile ad market.
More in Media
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.