Zooey Deschanel’s Pet Project: a Web Series

It’s still an open question whether bankable TV stars can bring their fan bases to Web series they back. New Web show “The Single Life” is hoping Zooey Deschanel can pull off the trick.

The star of the Fox sitcom “New Girl,” along with her partners producer Sophia Rossi and writer Molly McAleer to consult on (but not star in) “The Single Life,” an online dating comedy as part of a deal between Digital Broadcasting Group and HelloGiggles.com the young female-aimed website founded by Deschanel, Rossi and McAleer last year.

HelloGiggles.com will also stream the series, which is entering its second season. “The Single Life” was created by Real Mom Productions and Stun Creative. DBG, the company behind ambitious online series projects such as the Kiefer Sutherland-starring The Confession, serves as producer and distributor for the show.

“We thought it was important for the show to have a central hub, which complements our decentralized distribution strategy,” said Chris Young, DBG’s co-founder and CEO. “Plus, Giggles is becoming a cool place to go for your women, and the founders are tastemakers. They have powerful social graphs.”

Young said that Deschanel and company will become deeply involved in the show’s creative process, but are not scheduled to appear in any episodes of “The Single Life.”

“This is not a drop-by kind of thing,” Young said. “They’re not involved in name only.”

https://digiday.com/?p=4490

More in Media

MediaSense buys R3 to strengthen its Asian and North American presence

MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3.

Jasper adds new control and marketing knowledge tools for AI-generated content

The Austin startup is adding an API-based tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs.

How AI is transforming HR’s ‘dead data’ problem

Recent innovations in AI offer promising solutions for resurrecting that dormant information and converting it into “companion knowledge.”