Join us at the Digiday Publishing Summit from March 24-26 in Vail
It’s still an open question whether bankable TV stars can bring their fan bases to Web series they back. New Web show “The Single Life” is hoping Zooey Deschanel can pull off the trick.
The star of the Fox sitcom “New Girl,” along with her partners producer Sophia Rossi and writer Molly McAleer to consult on (but not star in) “The Single Life,” an online dating comedy as part of a deal between Digital Broadcasting Group and HelloGiggles.com the young female-aimed website founded by Deschanel, Rossi and McAleer last year.
HelloGiggles.com will also stream the series, which is entering its second season. “The Single Life” was created by Real Mom Productions and Stun Creative. DBG, the company behind ambitious online series projects such as the Kiefer Sutherland-starring The Confession, serves as producer and distributor for the show.
“We thought it was important for the show to have a central hub, which complements our decentralized distribution strategy,” said Chris Young, DBG’s co-founder and CEO. “Plus, Giggles is becoming a cool place to go for your women, and the founders are tastemakers. They have powerful social graphs.”
Young said that Deschanel and company will become deeply involved in the show’s creative process, but are not scheduled to appear in any episodes of “The Single Life.”
“This is not a drop-by kind of thing,” Young said. “They’re not involved in name only.”
More in Media
Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Plans for Digg include a mobile-first redesign and using AI for content quality and community management.
Dance creators believe YouTube left them behind amid its Shorts push
YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it’s too late.
Confirmed: T-Mobile’s talks with Blis end in $175 million sale
The telco looks to inorganic growth to further its advertising ambitions, with deal announcement expected imminently.