YouTube stars will soon be able to win Emmy Awards

Oh, no: Tyler Oakley could win an Emmy.

Realizing that digital content is here to stay, the Television Academy announced today that it’s adding several short-form series categories to the Emmy Awards. The new awards, which consist of four genres including comedy or drama, variety, reality and animation, must have at least six episodes and last 15 minutes or less.

The changes were prompted by a “rapid acceleration” in the space as young people continue to gravitate toward Internet stars like PewDiePie, Hannah Hart and GloZell and access programs on new distribution channels like AwesomenessTV, Maker Studios and YouTube Red.

“One of the primary goals for our organization is to award creative excellence,” Bruce Rosenblum, the academy’s CEO, told Variety. “There was no reason why we shouldn’t be awarding creative excellence in short-form digital content as well.”

But that doesn’t mean YouTube and Internet personalities will be seen mingling with television stars during the popular Primetime Emmy Awards in September. Rather, the new awards will be handed out during the Creative Arts Emmy Awards that take place a week before the televised event.

While the Emmys aren’t the first to hand out trophies to Internet celebrities since the Streamy Awards and Webby Awards have been doing it for years, getting an Emmy award is arguably more impressive and recognizable.

https://digiday.com/?p=164750

More in Media

The Trade Desk shuts advertisers’ access to Yahoo’s video content

The DSP cut open marketplace access to Yahoo’s video in an ongoing dispute over how inventory is represented.

Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024

Publishers like Condé Nast, Gallery Media Group and She Knows are taking what they learned from last year’s Amazon Prime Day to shape their strategies this year in an effort to boost affiliate commerce revenue during the July shopping event.

Why the Tribeca Film Festival embraced AI movies with OpenAI and Runway

The 2024 festival brought new dialogue about generative AI, from AI-generated films to feature-length documentaries about AI’s risks and rewards.