Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Oh, no: Tyler Oakley could win an Emmy.
Realizing that digital content is here to stay, the Television Academy announced today that it’s adding several short-form series categories to the Emmy Awards. The new awards, which consist of four genres including comedy or drama, variety, reality and animation, must have at least six episodes and last 15 minutes or less.
The changes were prompted by a “rapid acceleration” in the space as young people continue to gravitate toward Internet stars like PewDiePie, Hannah Hart and GloZell and access programs on new distribution channels like AwesomenessTV, Maker Studios and YouTube Red.
“One of the primary goals for our organization is to award creative excellence,” Bruce Rosenblum, the academy’s CEO, told Variety. “There was no reason why we shouldn’t be awarding creative excellence in short-form digital content as well.”
But that doesn’t mean YouTube and Internet personalities will be seen mingling with television stars during the popular Primetime Emmy Awards in September. Rather, the new awards will be handed out during the Creative Arts Emmy Awards that take place a week before the televised event.
While the Emmys aren’t the first to hand out trophies to Internet celebrities since the Streamy Awards and Webby Awards have been doing it for years, getting an Emmy award is arguably more impressive and recognizable.
More in Media
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.