Insights from CTV leaders at Dentsu, Horizon Media and more
The YouTube response videos to the movie “Chronicle” are already popping up — a week before the movie opens.
That’s because 20th Century Fox, the studio behind the teen sci-fi drama, has commissioned several YouTube stars to produce clips inspired by the movie.
20th Century Fox has partnered with Big Frame, a talent company specifically built to manage YouTube-born talent, to create videos promoting and in some cases spoofing Chronicle, a tale of teen superpowers gone wrong.
Specifically, Big Frame has tapped the YouTube stars DeStorm, MrDeshawnRaw and MysteryGuitarMan to crank out “Chronicle” clips. For example, starting on Thursday Destorm, who has 1.2 million subscribers on YouTube, will roll out a clip detailing life with telekinesis.
Similarly, MrDeshawnRaw will produce a rap-infused infomercial parody warning of the dangers of telekinesis. In total, the three Big Frame-repped artists reach 3.5 million subscribers across their channels.
Beside fostering YouTube talent, Big Frame manages a YouTube content presence of its own. In fact, the company is one of the close-to-100 production firms participating in YouTube 100-channel launch this year. According to ComScore, Big Frame’s YouTube content reached 8.3 million unique viewers in December.
More in Media
LinkedIn makes it easier for creators to track performance across platforms
LinkedIn’s new API marks a strategic move to position itself more firmly in the creator economy — and make the platform more attractive to advertisers. By allowing creators to integrate performance data into third-party tools, LinkedIn is reducing friction in campaign reporting and making it easier for brand partners to assess ROI.
Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.