Connect with execs from Axios, The New York Times, Paramount and more.
The YouTube response videos to the movie “Chronicle” are already popping up — a week before the movie opens.
That’s because 20th Century Fox, the studio behind the teen sci-fi drama, has commissioned several YouTube stars to produce clips inspired by the movie.
20th Century Fox has partnered with Big Frame, a talent company specifically built to manage YouTube-born talent, to create videos promoting and in some cases spoofing Chronicle, a tale of teen superpowers gone wrong.
Specifically, Big Frame has tapped the YouTube stars DeStorm, MrDeshawnRaw and MysteryGuitarMan to crank out “Chronicle” clips. For example, starting on Thursday Destorm, who has 1.2 million subscribers on YouTube, will roll out a clip detailing life with telekinesis.
Similarly, MrDeshawnRaw will produce a rap-infused infomercial parody warning of the dangers of telekinesis. In total, the three Big Frame-repped artists reach 3.5 million subscribers across their channels.
Beside fostering YouTube talent, Big Frame manages a YouTube content presence of its own. In fact, the company is one of the close-to-100 production firms participating in YouTube 100-channel launch this year. According to ComScore, Big Frame’s YouTube content reached 8.3 million unique viewers in December.
More in Media
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content
The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.
In Graphic Detail: The state of streaming highlights the power of creators
“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future