Last chance to save on Digiday Publishing Summit passes is February 9
The YouTube response videos to the movie “Chronicle” are already popping up — a week before the movie opens.
That’s because 20th Century Fox, the studio behind the teen sci-fi drama, has commissioned several YouTube stars to produce clips inspired by the movie.
20th Century Fox has partnered with Big Frame, a talent company specifically built to manage YouTube-born talent, to create videos promoting and in some cases spoofing Chronicle, a tale of teen superpowers gone wrong.
Specifically, Big Frame has tapped the YouTube stars DeStorm, MrDeshawnRaw and MysteryGuitarMan to crank out “Chronicle” clips. For example, starting on Thursday Destorm, who has 1.2 million subscribers on YouTube, will roll out a clip detailing life with telekinesis.
Similarly, MrDeshawnRaw will produce a rap-infused infomercial parody warning of the dangers of telekinesis. In total, the three Big Frame-repped artists reach 3.5 million subscribers across their channels.
Beside fostering YouTube talent, Big Frame manages a YouTube content presence of its own. In fact, the company is one of the close-to-100 production firms participating in YouTube 100-channel launch this year. According to ComScore, Big Frame’s YouTube content reached 8.3 million unique viewers in December.
More in Media
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.