Our latest “Your Lips Are Moving” comic was inspired by this contributed piece for Mediapost about Facebook advertising strategies by Max Kalehoff, vp of product marketing at Syncapse, a social marketing performance platform.
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Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot
November 30, 2023 • 4 min read
Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.
Media Briefing: For some publishers, Google referral traffic is down
November 30, 2023 • 13 min read
For a couple of publishers, referrals from Google are down upwards of 60%.
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
November 29, 2023 • 6 min read
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.