‘You Suck’: Rolling Stone’s Rough Day on Facebook

It started straightforward enough, with a note to say the staff’s “hearts go out to the victims of the Boston Marathon bombing.” That sentiment was rewarded with insightful comments like “you suck”:

Perhaps a little too soon, the magazine decided to deflect attention away, toward Bono’s good deeds. Nothing controversial to see here, just a beautiful Irishman’s beautiful Samaritanism! Top response: “maybe you should put him on the cover.”

The magazine didn’t have much more luck in alerting readers to rockers Kings of Leon’s new single …

… nor for that matter, Earth, Wind & Fire’s (props to them, anyway, for attempting to appeal to multiple demographics).

A post about Riff Raff was met with a call to boycott the magazine.

And a callout for favorite Ramones songs was met with a list of retailers that had banned the issue.

But it leaves one wondering how many of these very, very angry Facebook posters had actually read the article. It leaves one wondering what else is going on in their lives (or not going on in their lives) to lead them to repeatedly troll the magazine’s Facebook page. When people started ganging up on this post about the Emmy nominations, the backlash against the backlash finally, well, lashed back. “Oh lord, please stop banging on about the terrorist cover,” wrote one popular commenter:

And negative comments about this Jane Lynch post yielded this popular reply: “How bout you all unfollow RS if you’re just gonna bitch. Dumbasses.”

But what we at Digiday really want to know is this: Where was all this disgust (real, manufactured or other) when this was Rolling Stone’s cover?

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