Yahoo’s Sales Chief: We’ll Get Our Groove Back Soon
Wayne Powers has a tough task. The former president of Time Inc.’s media group was named Yahoo’s svp of ad sales for North America. Powers, last November, during a time when Yahoo was struggling to regain its former prominence in the online ad market. Since then a challenging position has only gotten only more difficult, as Yahoo has had to deal with constant questions of what it is, whether CEO Carol Bartz is going to last, and whether Yahoo has enough feet on the street. But on the bright side, Yahoo’s media properties continue to dominate several top categories, with Yahoo Sports breaking out recently with its bombshell investigative piece on the University of Miami’s football program. Plus, Powers just got a whole new slate of professional video series to sell.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.