Join us Sept. 14-16 in Miami to connect with top publishing leaders
Facebook’s long-awaited IPO filing showed it has a robust ad business — over $3 billion in revenue — that is also just scratching the surface. Like all “It Girl” companies, Facebook is in full flush after its filing, with many rushing to crown it The Next Big Thing. There’s no denying Facebook can go any number of directions as a media company. Matt Straz, an industry veteran and founder of Namely, writes in The Makegood that Facebook has the opportunity to be the dominant engine of digital brand advertising.
Facebook is the first digital media company in a position to own the brand advertising software platform. We have never seen anything quite like this. The three major U.S. television broadcast networks had one another to compete against during the last century. AOL, CompuServe and Prodigy battled for the future of online services in the 1990’s. Portals Yahoo, Microsoft, and AOL duked it out during the last decade for dominance. But at this moment no other software company has the kind of scale, engagement and power that Facebook has achieved.
Read Straz’s full post. Follow him on Twitter at @mattstraz.
More in Media
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.
Why brands are turning to older creators for authenticity AI can’t fake
Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.