By all accounts, 2011 went well for Hulu despite the economic uncertainty. According to CEO Jason Kilar even the company itself was surprised by the $420 million in revenue it generated over the course of the year, given that it represented 60 percent year-over-year growth. Coupled with strong numbers for the subscription-based side of its business, Kilar expects the company to spend around half a billion on new content this year.
Our model allows us to profitably pay content owners approximately 50% more in content licensing fees per subscriber when compared to other similarly priced online subscription services. We believe our approach will enable us to secure more valuable content for our users and to secure content in more attractive windows than would otherwise be possible. To that end, we are excited to invest approximately half a billion in content in 2012 on behalf of our users.
Read Kilar’s full post on Hulu’s blog.
More in Media
WTF is sell-side decisioning?
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.