Professor Maurits Kaptein of the Eindenhoven University of Technology, this week introduced a brilliant whitepaper on the uses of persuasion profiling data to tailor marketing messages in ecommerce. The paper includes a detailed analysis of how messages influence consumers and even diagrams algorithms that can be used to create test scenarios. The reference list is a goldmine for veteran data miners and marketers alike.
Read the whitepaper here
More in Media
Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.
How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
The veteran news executive joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers.
Assessing the fallout of Google’s ad tech antitrust trial
Parsing the probable, possible, and plain absurd, including what a divested entity may look like.