Ladies Lagging on LinkedIn: While there is all this talk about mommy bloggers and women driving social media, according to a study from social scientists at LinkedIn, men are better at social networking than women. However, it seems that these results have more to do with how they defined and measured social media “savviness.” As the study explains, “We measure networking ‘savviness’ as a ratio of two things: 1) the ratio of one-way connections that men have to connections that women have, and 2) the ratio of male members on LinkedIn to female members. We label an industry as “female savvy” when, for example, 45 percent of the industry is female and where women have 70 percent of the connections.” The fact that LinkedIn is one of the few social networks that has more male than female users may have something to do with the favorable male results. The Atlantic
Keanu Embraces Meme: Remember the popular “Sad Keanu Reeves” meme that feature a picture of a dejected Reeves sitting on a park bench? Well, Reeves is capitalizing on his Sad Keanu persona by releasing a tongue-in-cheek book called “Ode To Happiness,” which is a collection of inkblot paintings (enhanced by tear stains) with sad captions. For example, one caption reads, “I draw a hot sorrow bath” and “In my despair room.” Keanu Reeves has a sense of self-deprecating humor? Who knew? NY Daily News
Virtual Pop Star: Only in Japan: the newest member of the very popular all-girl Japanese idol group AKB 48, Aimi Eguchi, turned out to be fake; not like “oh she acts all cute and innocent, but she’s totally not” fake, but fake as in she was a computer-generated composite of the real band members. The whole ruse was part of a publicity stunt. Wonder if they’ll keep Aimi in the band. Singularity Hub
Tumblr of the Day: poems about internet dating
PSA of the Day: Here is a PSA of sorts from Courtney Stodden, the “16-year-old” girl who just got married to Lost actor Dough Hutchison, age 51. Yeah. Gawker
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.