The rise of ad exchanges and machine-based ad buying has been fueled by the oversupply of ad inventory in the display world. Now, despite different dynamics, the same appears set to happen to video.
Tubemogul, a video ad platform, is launching a private exchange that uses real-time bidding for pre-roll and in-stream video inventory. The private exchange would allow publishers some manner of control over pricing and buyers that would be unavailable in a broader exchange. Video exchanges include Adap.tv and SpotXchange.
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