Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel.
“To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
Another said that he prefers to watch what his friends are doing on Snapchat instead of reading about the latest tragedies in the world. “It’s just like negative stuff and, you know, I don’t want that to mess up my day or mess up my next snap. I’m not trying to be sad when I’m trying to snap something funny.”
Watch our video to find out what others had to say about Snapchat Discover’s latest addition.
More in Media
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Quick Collabs is LTK’s latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.