The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel.
“To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
Another said that he prefers to watch what his friends are doing on Snapchat instead of reading about the latest tragedies in the world. “It’s just like negative stuff and, you know, I don’t want that to mess up my day or mess up my next snap. I’m not trying to be sad when I’m trying to snap something funny.”
Watch our video to find out what others had to say about Snapchat Discover’s latest addition.
More in Media
Time pitches GEO insights into a new brand offering
Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.
Why The Guardian’s first reader-facing AI product isn’t a chatbot
The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.
CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.