Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel.
“To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
Another said that he prefers to watch what his friends are doing on Snapchat instead of reading about the latest tragedies in the world. “It’s just like negative stuff and, you know, I don’t want that to mess up my day or mess up my next snap. I’m not trying to be sad when I’m trying to snap something funny.”
Watch our video to find out what others had to say about Snapchat Discover’s latest addition.
More in Media
AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout
Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.