Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel.
“To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
Another said that he prefers to watch what his friends are doing on Snapchat instead of reading about the latest tragedies in the world. “It’s just like negative stuff and, you know, I don’t want that to mess up my day or mess up my next snap. I’m not trying to be sad when I’m trying to snap something funny.”
Watch our video to find out what others had to say about Snapchat Discover’s latest addition.
More in Media
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself