Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Why Cannes is Important to Agencies

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Every year thousands of agency staffers from around the world descend on Cannes to soak up the sun and drink free rose, but they’re also looking for inspiration from their peers and the rest of the industry.

Digiday caught up with Tom O’Keefe, executive creative director for Draftfcb North America, to get a sense of why the festival’s importance is growing in the agency world, and what delegates hope to take away from their week besides a hangover and a hefty expenses report.

https://digiday.com/?p=15379

More in Media

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. 

From sidelines to spotlight: Esports events are putting creators center stage

Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.