Join us Sept. 14-16 in Miami to connect with top publishing leaders
As far as most digital publishers are concerned, the jury’s still out on whether or not automated ad trading is good for their bottom lines.
But at the Digiday Agency Summit in Utah yesterday, Vikram Somaya, vp of global operations and audience for Thomson Reuters’ consumer media devision, was pretty clear about his frustrations with agencies, online ad experiences, and the overall automated trading ecosystem. In order to attract serious brand dollars to the Web a lot needs to change, he suggested.
Check out our toasty fireside video interview with Somaya below.
More in Media
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
Media Briefing: The post-traffic era of the open web is taking shape
The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.