Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
As far as most digital publishers are concerned, the jury’s still out on whether or not automated ad trading is good for their bottom lines.
But at the Digiday Agency Summit in Utah yesterday, Vikram Somaya, vp of global operations and audience for Thomson Reuters’ consumer media devision, was pretty clear about his frustrations with agencies, online ad experiences, and the overall automated trading ecosystem. In order to attract serious brand dollars to the Web a lot needs to change, he suggested.
Check out our toasty fireside video interview with Somaya below.
More in Media
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.