As far as most digital publishers are concerned, the jury’s still out on whether or not automated ad trading is good for their bottom lines.
But at the Digiday Agency Summit in Utah yesterday, Vikram Somaya, vp of global operations and audience for Thomson Reuters’ consumer media devision, was pretty clear about his frustrations with agencies, online ad experiences, and the overall automated trading ecosystem. In order to attract serious brand dollars to the Web a lot needs to change, he suggested.
Check out our toasty fireside video interview with Somaya below.
More in Media
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.
Mastercard is tapping foodie creators to drive awareness and adoption
Mastercard on its latest creator-led social series and its goals to drive awareness, consideration, and discoverability.
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.