What’s in Your Dossier?

Hide Your Tracks: We told you a little while ago about how the FTC approved this background-check company Social Intelligence Corp., which screens prospective employees’ social media and general online history. Creepy and invasive? Yes. That’s not how the company’s founder Max Drucker sees it. He asserts that the service is not about digging through people’s dirty laundry, but it merely puts together information that is readily available online. I don’t know that it’s so simple though; as this New York Times article points out, this kind of service can lead to all kinds of discrimination. One example of a screening that resulted in turning down a prospective employee that Drucker offered was an applicant who was found using Craigslist to look for OxyContin. Finding a Craigslist posting, where name and emails are often anonymized, takes some digging. It is definitely scary to think just how much of yourself is discoverable online; and thanks to Drucker and Social Intelligence, employers can have everything about you put into a nice, neat, little dossier. I guess we’ll just have to wait for the next VC to launch a social media history cleanup service. NYT

Google+ Doesn’t Like Kids: A 10-year-old boy who had had a Gmail account since 2009 just signed up for Google+ — what kind of kid is this? — and was quickly kicked off not just the social network, but also had his Gmail account deleted. This is because he entered his age when setting up his Google+, revealing that he was in violation of Google’s terms of service, which require that users be over the age of 13. The kid was apparently brought to tears over the loss of his email account, according to his father’s blog post. Aww, poor kid. But maybe he’ll have time to do more kid stuff now. Should Google let kids have access to its email service? And another big question: should Google be able to control your email based on your Google+ activity? Gawker

Tumblr of the Day: Two guys, Jake and Amir, make funny videos. Jake and Amir

Video of the Day: I mean who doesn’t love Angry Birds?

People are the Worst of the Day: Here are some really mature Facebook statuses that showed up in response to Japan winning the World Cup in women’s soccer. Disgusting. BuzzFeed

https://digiday.com/?p=3717

More in Media

Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers

Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.

Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

Consent management platforms at Immediate aren’t just about ticking boxes for data laws.

Teads’ M&A rumors are firming up with a deal to merge with Outbrain

The latest installment of ad tech M&A activity is leaving some industry folks surprised.