Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
What is the value of a Facebook fan? Not much, unless that fan is a “producer”, a highly influential social media tastemaker who brings insight and relevance to brand-consumer experiences online and distributes across the social graph.
The science of determining which fan is of value to your bottom line and which one is simply adding another click is a part of the territory explored in-depth by Syncapse in the report Increasing Campaign Effectiveness With Social Media.
The study found that 40 percent of consumers questions would change their purchasing behavior because of a positive Facebook recommendation and 60 percent said the same of information from a trusted blog source.
Download the entire study here
More in Media
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.