What is the value of a Facebook fan? Not much, unless that fan is a “producer”, a highly influential social media tastemaker who brings insight and relevance to brand-consumer experiences online and distributes across the social graph.
The science of determining which fan is of value to your bottom line and which one is simply adding another click is a part of the territory explored in-depth by Syncapse in the report Increasing Campaign Effectiveness With Social Media.
The study found that 40 percent of consumers questions would change their purchasing behavior because of a positive Facebook recommendation and 60 percent said the same of information from a trusted blog source.
Download the entire study here
More in Media
OpenAI, The New York Times debate copyright infringement of AI tech companies in first trial arguments
The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee […]
Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.