Secure your place at the Digiday Publishing Summit in Vail, March 23-25
What is the value of a Facebook fan? Not much, unless that fan is a “producer”, a highly influential social media tastemaker who brings insight and relevance to brand-consumer experiences online and distributes across the social graph.
The science of determining which fan is of value to your bottom line and which one is simply adding another click is a part of the territory explored in-depth by Syncapse in the report Increasing Campaign Effectiveness With Social Media.
The study found that 40 percent of consumers questions would change their purchasing behavior because of a positive Facebook recommendation and 60 percent said the same of information from a trusted blog source.
Download the entire study here
More in Media
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.
The case for and against publisher content marketplaces
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.