The Netflix Option: Netflix has been on a roll. The media moguls in Sun Valley last week were apparently chattering about the online streaming service — and its threat to cable TV. The problem for Netflix is the same for other would-be competitors: they’re dependent on the same companies for access to content. Netflix is gearing up to pay lots more for content with a subscription change today that essentially decouples its streaming and DVD service. That means an 80 percent price hike for those keeping both. Needless to say, the Internet wasn’t pleased, not one bit. (Wall Streeters, on the other hand, rubbed their cold, greedy hands in glee.) Netflix is drawing a line in the sand that its future is in Web streaming, gambling that many will simply move over to the streaming service, despite the current dearth of high-quality content there. It’s a bold move that’s destined to either be a business school case study of making the leap at the right time or a disaster. It also brings to mind a different business, newspapers. Compare how quickly and decisively Netflix made this move to the hemming and hawing done by The New York Times over charging for access. The company studied the issue for over a year, and only then put in place a half-measure with myriad ways around it and caveats. These are different businesses, to be sure, but I have to wonder whether the cultural conservatism of the NYT — watching Page One, it’s almost like people working there think of it as a museum — holds back bold decisions that will define its future.
Tweet of the Day: Not everyone is crazy about social influence service Klout. Count Forbes vp of advertising Matt Barash among them after the service pinpointed Jesus as an influencer.
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
The New York Times looks to gaming product to grow subscriptions
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.