The Netflix Option: Netflix has been on a roll. The media moguls in Sun Valley last week were apparently chattering about the online streaming service — and its threat to cable TV. The problem for Netflix is the same for other would-be competitors: they’re dependent on the same companies for access to content. Netflix is gearing up to pay lots more for content with a subscription change today that essentially decouples its streaming and DVD service. That means an 80 percent price hike for those keeping both. Needless to say, the Internet wasn’t pleased, not one bit. (Wall Streeters, on the other hand, rubbed their cold, greedy hands in glee.) Netflix is drawing a line in the sand that its future is in Web streaming, gambling that many will simply move over to the streaming service, despite the current dearth of high-quality content there. It’s a bold move that’s destined to either be a business school case study of making the leap at the right time or a disaster. It also brings to mind a different business, newspapers. Compare how quickly and decisively Netflix made this move to the hemming and hawing done by The New York Times over charging for access. The company studied the issue for over a year, and only then put in place a half-measure with myriad ways around it and caveats. These are different businesses, to be sure, but I have to wonder whether the cultural conservatism of the NYT — watching Page One, it’s almost like people working there think of it as a museum — holds back bold decisions that will define its future.
Tweet of the Day: Not everyone is crazy about social influence service Klout. Count Forbes vp of advertising Matt Barash among them after the service pinpointed Jesus as an influencer.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.