Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
This article was first published by Digiday sibling WorkLIfe
This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series →
Career anxiety is rife among young professionals today — for good reason.
Those aged between 18 and 25 years old, aka Generation Z, are entering the workforce at a time when workplace models are no longer uniform; learning and development looks different in remote and hybrid environments. Add in the arrival of generative AI to the skills necessary to compete in the modern work age and the picture looks even murkier. The skills they need to get ahead are evolving, fast.
“They’re [Gen Z] starting their careers at a really tough time where there is a lack of overall personal connections and relationships because many of them are either not in the office or they are but in a very semi regular way,” said John Morgan, president of career mobility and leadership development at global talent solutions provider LHH, part of the Adecco Group. “We’re seeing in this population a high degree of anxiety right now over their careers and it’s not just about the fact that the skills are rapidly changing. It’s that this segment of the work population has entered the workforce at a time where they don’t have any real support,” added Morgan.
In LHH’s last Career Readiness Index, which surveyed 2,000 employees of different age groups across the U.S., U.K. and France, 35% of Gen Z respondents polled said they felt they were not in control over their career. And another 35% said they actually couldn’t use the skills that they had in the job that they were in.
Naturally, single reports don’t ever paint the full picture. While some Gen Z workers might feel uneasy about their career or how generative AI will affect jobs, there is also a clear hunger from this age group to experiment with how it can make their jobs easier, perform tasks faster, fill in any knowledge gaps they may lack from in-person interaction, and ultimately thrive in the workplace.
But there is a skills gap. A total 70% of 30,000 workers polled across 23 countries are already using generative AI at work, but less than half are receiving training or guidance on how to use it, increasing the risk of misuse, according to a new report from Adecco.
To read the full article click here
More in Media
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Quick Collabs is LTK’s latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.