What Ad Sellers Really Think

Digiday partnered with SellerCrowd to find out what ad sellers really think about their jobs. SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users. The data below is based on responses from 262 respondents: 31 percent of respondents are in their 20s, 44 percent in their 30s, 17 percent in their 40s and 8 percent over 40. According to the survey, it looks like ad sellers wish they had more creative jobs, tend to keep the same drinking pace as clients and are frustrated with agencies. See our hand-drawn graphic illustrating the findings.

*Data shown was rounded to nearest whole number

More in Media

Media Briefing: Publishers are turning GEO from an experiment into a business

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

The creator economy’s stance on AI is shifting — again

Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?

How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue

Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.