Connect with execs from Axios, The New York Times, Paramount and more.
Digiday partnered with SellerCrowd to find out what ad sellers really think about their jobs. SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users. The data below is based on responses from 262 respondents: 31 percent of respondents are in their 20s, 44 percent in their 30s, 17 percent in their 40s and 8 percent over 40. According to the survey, it looks like ad sellers wish they had more creative jobs, tend to keep the same drinking pace as clients and are frustrated with agencies. See our hand-drawn graphic illustrating the findings.
*Data shown was rounded to nearest whole number
More in Media
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content
The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.
In Graphic Detail: The state of streaming highlights the power of creators
“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future