What Ad Sellers Really Think

Digiday partnered with SellerCrowd to find out what ad sellers really think about their jobs. SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users. The data below is based on responses from 262 respondents: 31 percent of respondents are in their 20s, 44 percent in their 30s, 17 percent in their 40s and 8 percent over 40. According to the survey, it looks like ad sellers wish they had more creative jobs, tend to keep the same drinking pace as clients and are frustrated with agencies. See our hand-drawn graphic illustrating the findings.

*Data shown was rounded to nearest whole number

More in Media

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.

WTF is a stealth crawler?

As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.

As Hollywood studios chase creator culture, ownership gets complicated

Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.