What Ad Sellers Really Think

Digiday partnered with SellerCrowd to find out what ad sellers really think about their jobs. SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users. The data below is based on responses from 262 respondents: 31 percent of respondents are in their 20s, 44 percent in their 30s, 17 percent in their 40s and 8 percent over 40. According to the survey, it looks like ad sellers wish they had more creative jobs, tend to keep the same drinking pace as clients and are frustrated with agencies. See our hand-drawn graphic illustrating the findings.

*Data shown was rounded to nearest whole number

More in Media

YouTube’s AI remix push exposes a looming reckoning for the creator economy 

YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.