Media

Wendy McHale Joins Digiday as Chief Revenue Officer

May 31, 2011 | By Brian Morrissey

Industry veteran Wendy McHale is joining Digiday as its new chief revenue officer. McHale is charged with developing new ad products and leading sales strategy for the company’s publications and events.

“We’re thrilled to bring on a such a talented and experienced media executive to lead the business side of Digiday,” said Nick Friese, CEO of Digiday. “Wendy will help us drive innovation and build stronger partnerships with our clients, expand our reach into the market, and build new business units.”

McHale comes to Digiday from Econsultancy, where she was director of sales for a global community of over 100,000 online marketers, publishers and e-commerce professionals. While there, Wendy successfully led the expansion of the U.S. market by developing new business in the areas of training, advertising, research and event sales.

“I was very fortunate to be involved in the first several DPAC conferences and have watched Digiday grow into a publishing and events powerhouse,” McHale said. “I’m proud to be joining such a strong team and look forward to providing our clients with more opportunities to communicate their value in the marketplace.”

Before joining Econsultancy, McHale served as publisher of The Madison Avenue Journal, a trade e-zine that focuses on the impact that digital media has on the advertising and digital content business. She was also a co-founder and president of Madison Avenue Consultants, a digital strategy company.

McHale has been a senior advertising sales executive with Conde Nast, Time Inc. and News Corp., where she helped launch ShopVogue.com, InStyle and the Conde Nast Bridal Group.

https://digiday.com/?p=4610

Digiday Top Stories

The Programmatic Marketer
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
Member Exclusive
Digiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
Publishing in the Platform Era
NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
Sponsored
<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
Audio Anywhere
How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
Streaming Outside The Box
Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.