Industry veteran Wendy McHale is joining Digiday as its new chief revenue officer. McHale is charged with developing new ad products and leading sales strategy for the company’s publications and events.
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Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit
“[Advertisers] already pay data providers for data. So why not pay the publisher?”
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.
How Forbes is testing its SSPs to improve programmatic ad revenue
Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.