Industry veteran Wendy McHale is joining Digiday as its new chief revenue officer. McHale is charged with developing new ad products and leading sales strategy for the company’s publications and events.
“We’re thrilled to bring on a such a talented and experienced media executive to lead the business side of Digiday,” said Nick Friese, CEO of Digiday. “Wendy will help us drive innovation and build stronger partnerships with our clients, expand our reach into the market, and build new business units.”
McHale comes to Digiday from Econsultancy, where she was director of sales for a global community of over 100,000 online marketers, publishers and e-commerce professionals. While there, Wendy successfully led the expansion of the U.S. market by developing new business in the areas of training, advertising, research and event sales.
“I was very fortunate to be involved in the first several DPAC conferences and have watched Digiday grow into a publishing and events powerhouse,” McHale said. “I’m proud to be joining such a strong team and look forward to providing our clients with more opportunities to communicate their value in the marketplace.”
Before joining Econsultancy, McHale served as publisher of The Madison Avenue Journal, a trade e-zine that focuses on the impact that digital media has on the advertising and digital content business. She was also a co-founder and president of Madison Avenue Consultants, a digital strategy company.
McHale has been a senior advertising sales executive with Conde Nast, Time Inc. and News Corp., where she helped launch ShopVogue.com, InStyle and the Conde Nast Bridal Group.