The Digiday Programmatic Summit Europe kicked off Sunday in Amsterdam, with discussion centering around the specter of ad fraud disrupting the shift to automated ad-buying systems.
Tom Bowman, svp of sales operations and commercial production at the BBC, tackled the topic in a session about “flushing out” fraud from the system. Bowman was also joined by Gerson Barnett, director of programmatic and third-party relationships at Future, to continue the discussion.
The livestream picks up again at 9:30 am Central European Summer Time (4:30 am Eastern Standard Time). It is embedded below.
More in Media
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
Why Walmart is basically a tech company now
The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.