Watch the Digiday Programmatic Summit Europe

The Digiday Programmatic Summit Europe kicked off Sunday in Amsterdam, with discussion centering around the specter of ad fraud disrupting the shift to automated ad-buying systems.

Tom Bowman, svp of sales operations and commercial production at the BBC, tackled the topic in a session about “flushing out” fraud from the system. Bowman was also joined by Gerson Barnett, director of programmatic and third-party relationships at Future, to continue the discussion.

The livestream picks up again at 9:30 am Central European Summer Time (4:30 am Eastern Standard Time). It is embedded below.

https://digiday.com/?p=114422

More in Media

Creators are ditching Substack over ideological shift in 2025

The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.

How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk

Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.

Google ad tech antitrust trial

Publishers left guessing how Google’s March 2025 core update will reshape search 

Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.