“You get body shamed! You get body shamed! Everybody gets body shamed!” ~ Oprah Winfrey, probably.
Oprah Magazine is under heavy fire for creative director Adam Glassman’s recent style tip to a reader on wearing crop tops: “If (and only if!) you have a flat stomach, feel free to try one.”
Blogger Tamar Anitai was the first to spot the offending post — and was swift with the first dose of outrage.
It didn’t take long for positivity advocates to pile on. Plus size fashion blogger Sarah Conley of “Style It” shared her thoughts in an eloquent post urging readers to respond.
Surprised to see this level of #bodyshaming in Oprah magazine. The feature is about women feeling healthy. Part of health is self-esteem and that’s intrinsically connected to body image. Stop telling women what they CAN’T wear. We can wear and do and be ANYTHING that makes us feel strong, powerful, passionate and in charge of our own destinies. I hope young women and women of any age don’t feel like they’re restricted by editorially imposed fashion “rules.” The only rules are there are no rules. Wear what you love, what makes you feel confident, and own it. Confidence is power, and it’s contagious.
“I was shocked to see this kind of body shaming language from any magazine, much less one named after a woman who has had her weight scrutinized throughout her career,” wrote Conley, rallying women to share photos of themselves wearing crop tops along with the hashtag #rockthecrop.
The movement has gained steam, particularly on Instagram, with women of all shapes and sizes driving the campaign. The hashtag has seen over 1,600 posts since July 7. It is also gaining momentum on Twitter, with more than 500 mentions of the hashtag #rockthecrop between July 8 and 9, according to social analytics firm Topsy.
The movement has made enough noise to elicit a response from the magazine.
“We support, encourage and empower all women to look great, feel confident and live their best lives – in this case, we could have expressed it better,” Oprah Magazine wrote in a statement to BuzzFeed. “We appreciate the feedback and will be more mindful going forward.”
The viral campaign, also spurred other hashtags, like #pullingoffacroptop which itself has seen more than 100 mentions in the last day.
Here are some of our favorite Instagram reactions:
#rockthecrop oh dear @oprahmagazine you really pissed the Internet off! @Oprah I think you need magazine staff that aren’t ass holes. There is nothing wrong with wearing a crop top when you have a belly. #tbt #art #bodyposi #bodypositive #comic #copic #chubby #draw #design #fatty #fashion #feminism #feminist #fatpositive #feministart #girlpower #graphicdesign #instaart #illustration #kawaii #lgbt #mentalhealth #photoshop #sketch #selflove #yesallwomen #oprah A photo posted by joannathangiah (@joannathangiah) on
A photo posted by Kellie B. (@itsmekellieb) on
#rockthecrop A recent article in O magazine said that you should ONLY try a crop top if you have a flat stomach… False!! My stomach is far from flat but crop tops are one of my fav things to wear!! Wear whatever you want!! #bodypositive #styleblogger #curvescurlsandclothes A photo posted by Megan (@curves_curlsandclothes) on
#adamglassman can suck it. Me and my definitely not flat stomach look great in a crop top. It took me way too long to be comfortable with wearing one to hear somebody say I shouldn’t because of the shape of my body. #bodyshaming #rockthecrop #oprahmagazine #omagazine #behealthy #loveyourbody
A photo posted by Chelsea Farrell (@chelsealiana) on
A photo posted by Sarahfina A (@thebeautyofimperfectionblog) on
Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.