Join us Sept. 14-16 in Miami to connect with top publishing leaders
For the past six weeks, Digiday has experimented with a new way for people to get our content.
There’s the regular version of stories, typically clocking in at 500-800 words, and then there’s the 70-to 80-word TLDR version.
The idea is that in a media world rapidly shifting to mobile devices, news content hasn’t done enough to change to fit new behavior patterns. This was a topic that came up in a recent podcast we recorded with Kevin Delaney, president and editor-in-chief of Quartz, who decried the tyranny of the 800-word article, a relic from newspapers.
In order to demystify TLDR — it stands for “too long; didn’t read” — we asked Hannah Yi, our new video producer, to find out if the denizens of New York knew what TLDR stands for. Here’s what we learned.
WTF is TLDR? from Digiday on Vimeo.
More in Media
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.
Why brands are turning to older creators for authenticity AI can’t fake
Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.