In the latest episode of DigidayTV, Digiday editor in chief Brian Morrissey and director of content Corey Kronengold are joined by Collective svp of audience insights Justin Evans and C3 cofounder and COO Jeff Greenfield. The discussion addresses how ad networks are morphing into "technology-enabled marketing services companies" and the challenge of measuring brand advertising online. See more DigidayTV and other videos at Digiday's Livestream page.
More in Media
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
Forbes looks to Google AI pilot for insights as publishers seek value beyond the click
Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.
The Verge switches up its audience team to prepare for Google Zero
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.