for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
In the latest episode of DigidayTV, Digiday editor in chief Brian Morrissey and director of content Corey Kronengold are joined by Collective svp of audience insights Justin Evans and C3 cofounder and COO Jeff Greenfield. The discussion addresses how ad networks are morphing into "technology-enabled marketing services companies" and the challenge of measuring brand advertising online. See more DigidayTV and other videos at Digiday's Livestream page.
More in Media
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.