Secure your place at the Digiday Publishing Summit in Vail, March 23-25
In the latest episode of DigidayTV, Digiday editor in chief Brian Morrissey and director of content Corey Kronengold are joined by Collective svp of audience insights Justin Evans and C3 cofounder and COO Jeff Greenfield. The discussion addresses how ad networks are morphing into "technology-enabled marketing services companies" and the challenge of measuring brand advertising online. See more DigidayTV and other videos at Digiday's Livestream page.
More in Media
How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.