Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
In the latest episode of DigidayTV, Digiday editor in chief Brian Morrissey and director of content Corey Kronengold are joined by Collective svp of audience insights Justin Evans and C3 cofounder and COO Jeff Greenfield. The discussion addresses how ad networks are morphing into "technology-enabled marketing services companies" and the challenge of measuring brand advertising online. See more DigidayTV and other videos at Digiday's Livestream page.
More in Media
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.