The power of Facebook at this moment in time can scarcely be debated. It has 700 million members (and growing), already accounts for nearly one in three display ads online, and has the makings of a Google-rival ad network underpinned by its trove of social data.
But is it a force for good for publishers and advertisers? At DIGIDAY: TARGET we invited Buddy Media CEO Michael Lazerow and Cheezburger chief revenue officer Todd Sawicki to debate several propositions, including whether Facebook is good for publishers, if its data collection habits are worrying, and whether the Llke is a meaningful measure of consumer engagement. Watch the highlights below and see the full session, along with other videos, on our Livestream page.
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