What does the agency of the future look like? Geomentum CEO Sean Finnegan took a crack at this much-bandied issue at DIGIDAY: ON MEDIA, outlining how he sees agencies adapting now that the shift from analog to digital media is in full swing. Finnegan notes that for all the talk of DSPs and APIs, the future looks quite a bit like the past in agencies getting back to basics with client service while at the same time modernizing their offerings and processes. “Everything I learned about agencies, I learned waiting tables,” he said, noting it meant juggling competing needs, impatient customers and variables that are bound to throw off plans.
More in Media
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.