What does the agency of the future look like? Geomentum CEO Sean Finnegan took a crack at this much-bandied issue at DIGIDAY: ON MEDIA, outlining how he sees agencies adapting now that the shift from analog to digital media is in full swing. Finnegan notes that for all the talk of DSPs and APIs, the future looks quite a bit like the past in agencies getting back to basics with client service while at the same time modernizing their offerings and processes. “Everything I learned about agencies, I learned waiting tables,” he said, noting it meant juggling competing needs, impatient customers and variables that are bound to throw off plans.
More in Media

What the FTC’s antitrust lawsuit says about Amazon’s advertising business
The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers.

The Independent’s Blair Tapper & Thomson Reuters’ Josef Najm are trying to break down advertisers’ news blocks
In a live recording during the Digiday Publishing Summit, the news executives called for more nuanced conversations with advertisers around their brand safety concerns.

Getty Images gets into the generative AI race with its own image platform
After investing in one generative AI startup and suing another, the company will let customers create images on its website and an API.