for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
What does the agency of the future look like? Geomentum CEO Sean Finnegan took a crack at this much-bandied issue at DIGIDAY: ON MEDIA, outlining how he sees agencies adapting now that the shift from analog to digital media is in full swing. Finnegan notes that for all the talk of DSPs and APIs, the future looks quite a bit like the past in agencies getting back to basics with client service while at the same time modernizing their offerings and processes. “Everything I learned about agencies, I learned waiting tables,” he said, noting it meant juggling competing needs, impatient customers and variables that are bound to throw off plans.
More in Media
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.