A $10 billion investment in the rights to March Madness already has started to pay off “handsomely” for Turner Broadcasting just four months later, according to Joey Trotz, Turner’s senior director of strategic ad technology. Turner is pushing the envelope in that deal with both large-screen, righ-media ad units and streaming to the iPad. But bringing big brand dollars to digital media, in his view, and that of other Digital Publishing Summit panelists Mark Zagorski, CEO of eXelate, Celia Wu, senior director of sales development for MSNBC, Henk Van Niekerk, vp of business Development for adap.tv, and moderator Skip Brand, CEO of Martini Media, also will rely on giving video buyers the kind of metrics they’re used to seeing in the offline world.
More in Media
BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market
Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.