A $10 billion investment in the rights to March Madness already has started to pay off “handsomely” for Turner Broadcasting just four months later, according to Joey Trotz, Turner’s senior director of strategic ad technology. Turner is pushing the envelope in that deal with both large-screen, righ-media ad units and streaming to the iPad. But bringing big brand dollars to digital media, in his view, and that of other Digital Publishing Summit panelists Mark Zagorski, CEO of eXelate, Celia Wu, senior director of sales development for MSNBC, Henk Van Niekerk, vp of business Development for adap.tv, and moderator Skip Brand, CEO of Martini Media, also will rely on giving video buyers the kind of metrics they’re used to seeing in the offline world.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
