A $10 billion investment in the rights to March Madness already has started to pay off “handsomely” for Turner Broadcasting just four months later, according to Joey Trotz, Turner’s senior director of strategic ad technology. Turner is pushing the envelope in that deal with both large-screen, righ-media ad units and streaming to the iPad. But bringing big brand dollars to digital media, in his view, and that of other Digital Publishing Summit panelists Mark Zagorski, CEO of eXelate, Celia Wu, senior director of sales development for MSNBC, Henk Van Niekerk, vp of business Development for adap.tv, and moderator Skip Brand, CEO of Martini Media, also will rely on giving video buyers the kind of metrics they’re used to seeing in the offline world.
More in Media
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.