Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
A $10 billion investment in the rights to March Madness already has started to pay off “handsomely” for Turner Broadcasting just four months later, according to Joey Trotz, Turner’s senior director of strategic ad technology. Turner is pushing the envelope in that deal with both large-screen, righ-media ad units and streaming to the iPad. But bringing big brand dollars to digital media, in his view, and that of other Digital Publishing Summit panelists Mark Zagorski, CEO of eXelate, Celia Wu, senior director of sales development for MSNBC, Henk Van Niekerk, vp of business Development for adap.tv, and moderator Skip Brand, CEO of Martini Media, also will rely on giving video buyers the kind of metrics they’re used to seeing in the offline world.
More in Media
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself