Last chance to save on Digiday Publishing Summit passes is February 9
The height of the search era was probably the publication of the Jeff Jarvis paean, What Would Google Do? The book lavished praise on the search giant, looking for clues in how it remade the world of Web content to remake other industries. But the digital content-discovery world is in the midst of a shift, although it’s unclear how profound it will be. Publishers that were long beholden to Google for nearly all their indirect traffic are seeing creeping percentages of referrals come through social media. This kind of people-based recommendation was a subject of discussion yesterday in our latest installment of Digiday TV, a series that brings together industry thought leaders. This show features former IAC ad chief Peter Horan, Break Media evp of ad sales and partnerships Andrew Budkofsky and Evolve Media president Brian Fitzgerald. See the full 40-minute video here.
More in Media
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.