Andy Fisher, global data & analytics director, Starcom Mediavest, is a pro-data guy. But he’s not afraid to get a little cranky when it comes the digital media business’ love affair with impenetrable acronyms and direct response-centric thinking. At Digiday’s Data Management Summit in Deer Valley, Utah, Fisher was outspoken about the need for the number-crunching side of the digital media business to better recognize and cater to the minds of big traditional brands. Among his more memorable quotes were “this industry has missed the boat on a large number of tools that brand advertisers needs” and direct-response measurement that has driven this industry, and that just isn’t that relevant to brand advertisers.” He sat for a brief on the spot interview with Digiday on Tuesday.
More in Media
Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit
Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings.
Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences
WBD is seeing ad revenue growth from its YouTube channels and engagement on Threads surpass performance on X.
Amazon reveals updated smart devices and software powered by Alexa LLM
Powering all of Amazon’s hardware is an updated large language model, that could help connected devices actually be smarter.