VCs Love Web Data Firms

 Investors love web analytics and audience targeting firms of late. VCs have been dumping their coffers into a wide range of companies, old and new, which promise smarter stats and better ROI.  Since 2007, 356 online advertising firms that integrate or serve metrics have received $4.7 billion in investments, according to Dow Jones VentureSource. Here are 5 analytics and marketing technology firms that recently snagged funding and remain on our watch list.

 

Centro After recieving $22 million in financing in January, the company will invest in its Transis media-buying software and add to its sales force.

 

Lotame The analytics and audience-targeting platform scored $11 million last December to expand its marketing technology offerings.

 

Media6Degrees The analytics firm raised $17 million in Series B funding in January to expand its targeting platform geared towards social audiences and acquired clients in the hospitality industry.

 

Medlalets The ad technology and analytics platform for mobile received $6 million from investors in Series B financing in 2010 to expand mobile rich media.

 

 

X+1 The audience targeting company raised $10 million to expand its multichannel audience targeting capabilities.

https://digiday.com/?p=824

More in Media

Publishers’ event videos gain traction on LinkedIn

LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform, and publishers are meeting that demand with little additional effort thanks to clipped and repackaged event videos.

‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding

As the backlash to DEI continues, marketers say it may be time for a rebrand.

Rockstar Games talks with top metaverse creators, with an eye on making ‘Grand Theft Auto’ the next creator platform

The video game maker has been discussing allowing creators to create custom experiences inside “Grand Theft Auto VI.”