VCs Love Web Data Firms

 Investors love web analytics and audience targeting firms of late. VCs have been dumping their coffers into a wide range of companies, old and new, which promise smarter stats and better ROI.  Since 2007, 356 online advertising firms that integrate or serve metrics have received $4.7 billion in investments, according to Dow Jones VentureSource. Here are 5 analytics and marketing technology firms that recently snagged funding and remain on our watch list.

 

Centro After recieving $22 million in financing in January, the company will invest in its Transis media-buying software and add to its sales force.

 

Lotame The analytics and audience-targeting platform scored $11 million last December to expand its marketing technology offerings.

 

Media6Degrees The analytics firm raised $17 million in Series B funding in January to expand its targeting platform geared towards social audiences and acquired clients in the hospitality industry.

 

Medlalets The ad technology and analytics platform for mobile received $6 million from investors in Series B financing in 2010 to expand mobile rich media.

 

 

X+1 The audience targeting company raised $10 million to expand its multichannel audience targeting capabilities.

https://digiday.com/?p=824

More in Media

AI Briefing: Why Walmart is developing its own retail-specific AI models

Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service.

Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit

This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.

Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]