VCs Love Web Data Firms

 Investors love web analytics and audience targeting firms of late. VCs have been dumping their coffers into a wide range of companies, old and new, which promise smarter stats and better ROI.  Since 2007, 356 online advertising firms that integrate or serve metrics have received $4.7 billion in investments, according to Dow Jones VentureSource. Here are 5 analytics and marketing technology firms that recently snagged funding and remain on our watch list.


Centro After recieving $22 million in financing in January, the company will invest in its Transis media-buying software and add to its sales force.


Lotame The analytics and audience-targeting platform scored $11 million last December to expand its marketing technology offerings.


Media6Degrees The analytics firm raised $17 million in Series B funding in January to expand its targeting platform geared towards social audiences and acquired clients in the hospitality industry.


Medlalets The ad technology and analytics platform for mobile received $6 million from investors in Series B financing in 2010 to expand mobile rich media.



X+1 The audience targeting company raised $10 million to expand its multichannel audience targeting capabilities.
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