Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Investors love web analytics and audience targeting firms of late. VCs have been dumping their coffers into a wide range of companies, old and new, which promise smarter stats and better ROI. Since 2007, 356 online advertising firms that integrate or serve metrics have received $4.7 billion in investments, according to Dow Jones VentureSource. Here are 5 analytics and marketing technology firms that recently snagged funding and remain on our watch list.
Centro After recieving $22 million in financing in January, the company will invest in its Transis media-buying software and add to its sales force.
Lotame The analytics and audience-targeting platform scored $11 million last December to expand its marketing technology offerings.
Media6Degrees The analytics firm raised $17 million in Series B funding in January to expand its targeting platform geared towards social audiences and acquired clients in the hospitality industry.
Medlalets The ad technology and analytics platform for mobile received $6 million from investors in Series B financing in 2010 to expand mobile rich media.
X+1 The audience targeting company raised $10 million to expand its multichannel audience targeting capabilities.
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