Video advertising technology company YuMe has revamped its video ad publishing platform and is releasing its “relevance engine”, part of the ACE for Publishers 3.0 suite. While behavioral targeting for display is an ad industry staple, video ad targeting has taken hold only in the last few years. According to comScore’s Video Metrix, 170 million consumers are watching online video content each month, with 1.7 billion minutes being spent watching video ads. YuMe’s platform aims to tap in to advertisers’ growing awareness of the format with features that go beyond YuMe’s previous offerings.
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