Jeff Wood, a former vp of publisher sales at Microsoft, believes the market needs another advertising platform — and he might be right.
“Incorrect data is costly, and incomplete data can be just as damaging,” said Wood, CEO of aiMatch. “We knew publishers needed a holistic approach to managing yield across all of their sales channels. We tried to solve this problem when I was at Microsoft by buying companies. But we kept running into the same problem: It’s really hard to merge data from disparate systems.”
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Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Inside the NFL’s youth-focused social strategy
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