Jeff Wood, a former vp of publisher sales at Microsoft, believes the market needs another advertising platform — and he might be right.
“Incorrect data is costly, and incomplete data can be just as damaging,” said Wood, CEO of aiMatch. “We knew publishers needed a holistic approach to managing yield across all of their sales channels. We tried to solve this problem when I was at Microsoft by buying companies. But we kept running into the same problem: It’s really hard to merge data from disparate systems.”
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