Seven passes left to attend the Digiday Publishing Summit
Jeff Wood, a former vp of publisher sales at Microsoft, believes the market needs another advertising platform — and he might be right.
“Incorrect data is costly, and incomplete data can be just as damaging,” said Wood, CEO of aiMatch. “We knew publishers needed a holistic approach to managing yield across all of their sales channels. We tried to solve this problem when I was at Microsoft by buying companies. But we kept running into the same problem: It’s really hard to merge data from disparate systems.”
More in Media

Transparency is fueling a surge in creators’ sponsorship rates
Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave of transparency.

LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership
One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push.

Team hires, studio rental fees: The hidden costs of creators
As creators become mainstream celebrities, they’ve started to incur more under-the-surface costs and fees, much like any media business.