Twitter Travesties

Misinterpreting Tweets: Somehow a Texas cafe owner’s homophobic tweet got turned around and ending up generating more business. Right after New York approved same-sex marriage, Brown Coffee Company in San Antonio tweeted: “No human law can ever legitimize what natural law precludes. #SorryFolks #NotEqual #WhyBother #ChasingAfterTheWind  #SelfEvident.” Well, people got upset, so Brown’s deleted the offensive tweet and apologized on its website; but owner Aaron Blanco couldn’t help but posting an essay of sorts on the shop’s website that claimed that the tweet was really all about classical philosophy. Likely story. He even added, “Coffee doesn’t require perfect concord of personal beliefs to taste good.” Anyway, according to Blanco’s post, the shop actually got more business after this whole “philosophical” tweet debacle. Good job, Texas. Gawker

Overshare Alert: This one is an unintentional overshare situation. Fitbit is a fitness website that helps users stay in shape and helps them keep track of physically activities, including sex. Apparently these activity details can be found on Google if users’ profiles aren’t set to private. Yikes. psfk

Idiot Tweet of the Day: Some brilliant jokesters hacked Fox News’ official twitter account, @FoxNewsPolitics, and posted messages reporting that our President Barack Obama had been killed on the eve of the Fourth of July. Really funny, guys. TechCrunch

Video of the Day: I know it’s hard after a long weekend, but get back to work!

 

Tumblr of the Day: Tastefully Offensive

 

 

More in Media

Forbes tests a creator-led audience play to grow off-platform reach 

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

How Lipton Ice Tea is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.