Misinterpreting Tweets: Somehow a Texas cafe owner’s homophobic tweet got turned around and ending up generating more business. Right after New York approved same-sex marriage, Brown Coffee Company in San Antonio tweeted: “No human law can ever legitimize what natural law precludes. #SorryFolks #NotEqual #WhyBother #ChasingAfterTheWind #SelfEvident.” Well, people got upset, so Brown’s deleted the offensive tweet and apologized on its website; but owner Aaron Blanco couldn’t help but posting an essay of sorts on the shop’s website that claimed that the tweet was really all about classical philosophy. Likely story. He even added, “Coffee doesn’t require perfect concord of personal beliefs to taste good.” Anyway, according to Blanco’s post, the shop actually got more business after this whole “philosophical” tweet debacle. Good job, Texas. Gawker
Overshare Alert: This one is an unintentional overshare situation. Fitbit is a fitness website that helps users stay in shape and helps them keep track of physically activities, including sex. Apparently these activity details can be found on Google if users’ profiles aren’t set to private. Yikes. psfk
Idiot Tweet of the Day: Some brilliant jokesters hacked Fox News’ official twitter account, @FoxNewsPolitics, and posted messages reporting that our President Barack Obama had been killed on the eve of the Fourth of July. Really funny, guys. TechCrunch
Video of the Day: I know it’s hard after a long weekend, but get back to work!
Tumblr of the Day: Tastefully Offensive
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
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Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
