Misinterpreting Tweets: Somehow a Texas cafe owner’s homophobic tweet got turned around and ending up generating more business. Right after New York approved same-sex marriage, Brown Coffee Company in San Antonio tweeted: “No human law can ever legitimize what natural law precludes. #SorryFolks #NotEqual #WhyBother #ChasingAfterTheWind #SelfEvident.” Well, people got upset, so Brown’s deleted the offensive tweet and apologized on its website; but owner Aaron Blanco couldn’t help but posting an essay of sorts on the shop’s website that claimed that the tweet was really all about classical philosophy. Likely story. He even added, “Coffee doesn’t require perfect concord of personal beliefs to taste good.” Anyway, according to Blanco’s post, the shop actually got more business after this whole “philosophical” tweet debacle. Good job, Texas. Gawker
Overshare Alert: This one is an unintentional overshare situation. Fitbit is a fitness website that helps users stay in shape and helps them keep track of physically activities, including sex. Apparently these activity details can be found on Google if users’ profiles aren’t set to private. Yikes. psfk
Idiot Tweet of the Day: Some brilliant jokesters hacked Fox News’ official twitter account, @FoxNewsPolitics, and posted messages reporting that our President Barack Obama had been killed on the eve of the Fourth of July. Really funny, guys. TechCrunch
Video of the Day: I know it’s hard after a long weekend, but get back to work!
Tumblr of the Day: Tastefully Offensive
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
