for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Misinterpreting Tweets: Somehow a Texas cafe owner’s homophobic tweet got turned around and ending up generating more business. Right after New York approved same-sex marriage, Brown Coffee Company in San Antonio tweeted: “No human law can ever legitimize what natural law precludes. #SorryFolks #NotEqual #WhyBother #ChasingAfterTheWind #SelfEvident.” Well, people got upset, so Brown’s deleted the offensive tweet and apologized on its website; but owner Aaron Blanco couldn’t help but posting an essay of sorts on the shop’s website that claimed that the tweet was really all about classical philosophy. Likely story. He even added, “Coffee doesn’t require perfect concord of personal beliefs to taste good.” Anyway, according to Blanco’s post, the shop actually got more business after this whole “philosophical” tweet debacle. Good job, Texas. Gawker
Overshare Alert: This one is an unintentional overshare situation. Fitbit is a fitness website that helps users stay in shape and helps them keep track of physically activities, including sex. Apparently these activity details can be found on Google if users’ profiles aren’t set to private. Yikes. psfk
Idiot Tweet of the Day: Some brilliant jokesters hacked Fox News’ official twitter account, @FoxNewsPolitics, and posted messages reporting that our President Barack Obama had been killed on the eve of the Fourth of July. Really funny, guys. TechCrunch

Video of the Day: I know it’s hard after a long weekend, but get back to work!
Tumblr of the Day: Tastefully Offensive

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