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What’s Your Twitter Story?: Not unlike Facebook Stories and Google Stories, Twitter now has a new feature called Twitter Stories, which is meant to highlight interesting, noteworthy uses of Twitter. For example the Twitter story of Chris Strouth who tweeted that he needed a kidney and got one, or Aaron Durand who saved his mom’s bookstore via Twitter. Of course Twitter Stories doesn’t just feature regular, old Twitter users, but also features brands and celebrities, like Roger Ebert and Burberry. You can submit your own stories by tweeting at @TwitterStories or by using the hashtag #TwitterStories. HuffPo
Reddit to the Rescue: A man in Chicago accidentally dropped his glasses while walking on an overpass over a lot. He posted on Reddit asking for help to retrive his glasses and low and behold! A climbing enthusiast responded to the post and took his gear, went searching for the glasses and found them. I guess Reddit isn’t just a creepy message board. The Daily Dot
QR Cookies, Yum: German company Qkies (a joint project between German food trade company Juchem Gruppe and DFKI, the German Research Center for Artificial Intelligence) has come up with a new place to put QR codes: in your belly—well on cookies first, then in your belly. With Qkie cookie mix (which is available online for EUR 6.90 per box) you bake the cookies and then decorate them with the included QR codes, which are printed on edible paper. Whoever you give the cookies to is supposed to scan the QR code with their phone and will be directed to an online destination of the baker’s choice—whether it’s a YouTube video, a photo on Flickr or a personalized Web page with a specific message. It’s a novel idea, and certainly it’s the tastiest use of QR codes yet. 1 Design Per Day
Tumblr of the Day: You really can never go wrong with a Ryan Gosling-related Tumblr, never. Is Ryan Gosling Cuter Than a Puppy?
Video of the Day: Why do I feel like I’m watching something out of “Napoleon Dynamite”? The Daily What
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?