Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.
In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.
Twitter sick of being below Facebook in App Store charts when listed under Social Networking? Now listed under News pic.twitter.com/sbRJYcsgOx
— Matt Navarra (@MattNavarra) April 28, 2016
But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Perhaps Twitter thinks that the boost in rankings will attract attention from people who are looking for new apps and increase its ranking in the Overall category, where it’s in 27th place. For comparison, Facebook places 7th and Snapchat places 2nd in the same category.
The change comes two days after Twitter announced its second-quarter earnings, revealing that user growth is still sluggish despite the additions meant to make the service more friendly, like adding Moments and a different timeline. Shifting the category might juice its slowly growing user base. In the first quarter Twitter added just five million new users, bringing it to 310 million active monthly users. Facebook has 1.65 billion monthly active users.
Twitter is still listed under the Social Networking category on Google Play.
Member ExclusiveDigiday+ Research deep dive: Twitter’s strength holds among publishers
There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.
La razón por la que Google y Samsung se asociaron con la personalidad de TikTok Addison Rae para una campaña nostálgica de los años 90
Este verano, Google y Samsung han lanzado su último esfuerzo de marketing conjunto, en el que los gigantes de la tecnología y el hardware aprovechan la nostalgia de principios de los años 90 y utilizan a la TikToker Addison Rae como musa de la generación Z. En su nueva campaña publicitaria con Rae, Google cuenta […]
Las publicaciones invierten en más reporteros especializados en criptomonedas
La semana en que el mercado de las criptomonedas se desplomó a mediados de junio, Fortune envió a Jeff Roberts una oferta para convertirse en su editor de criptografía y supervisar la creación de un equipo de periodistas. Estas circunstancias llevaron a la redactora jefe de Fortune, Alyson Shontell, a hacer una pausa y a […]
SponsoredConsumers expect brands to be authentic in their DE&I commitments
Sponsored by Amazon Ads With consumers looking to brands to take stances on global and social issues that impact their lives, it’s hard to argue the important role brands play in our society. With this great opportunity also comes great responsibility, and consumers are paying attention. New research commissioned by Amazon Ads with Environics Research […]
Publishers invest in more crypto reporters
Publishers like Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain.
Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales
In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.