Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Twitter is the latest to run afoul of Silicon Valley by becoming, in essence, a media company. Twitter is fully in the advertising business. It’s how the company plans to support a huge communications infrastructure — with big brand dollars. Big brands like predictability. They don’t like utopian visions of open APIs and streams and ads that are run everywhere, in God knows what environments. That means Twitter the media company needs to control the experience, Valley beliefs in open platforms aside. That’s rankled some feathers, as The Verge notes.
[Twitter] doesn’t want to deal with fragmentation across different services, where it would have to work with API partners to ensure advertising and rich media was being properly displayed. This would become increasingly challenging, as sources familiar with Twitter’s plans say that it’s hoping to bring a number of new services into the Twitter stream, everything from booking a restaurant reservation to purchasing an item to playing a game.
That’s probably good news for mainstream Twitter users, but it’s bad news for the developers that bet their businesses on a privately owned platform. Read the full article at The Verge.
More in Media
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.