Pre-roll ads are coming to videos on Twitter.
The platform officially announced today it’s expanding Twitter Amplify to publishers that want to make money off its videos. That means Twitter will plug in short, pre-roll ads in the beginning of the videos and give them 70 percent of the revenue.
So far, 200 publishers, sports leagues and television networks have signed up to run the ads in their videos via Twitter Amplify, including the WWE, MTV, Vox Media, Aol and HGTV. Digiday reported the news of today’s so-called #VideoNow announcement late last month.
Here’s a full list:
— Mike Park (@mep) October 8, 2015
The program, which launched two years ago, matches media companies and brands together depending on what type of content and demographic they want to advertise with. Previously, publishers had to work with brands directly to run ads on their videos.
This is third major announcement for Twitter this week. On Monday, cofounder Jack Dorsey had the “interim” stripped from his CEO title and a day later Twitter launched Moments to make the chaotic timeline more accessible to new users.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.