Twitter expands Amplify, more pre-roll ads are coming to videos
Pre-roll ads are coming to videos on Twitter.
The platform officially announced today it’s expanding Twitter Amplify to publishers that want to make money off its videos. That means Twitter will plug in short, pre-roll ads in the beginning of the videos and give them 70 percent of the revenue.
So far, 200 publishers, sports leagues and television networks have signed up to run the ads in their videos via Twitter Amplify, including the WWE, MTV, Vox Media, Aol and HGTV. Digiday reported the news of today’s so-called #VideoNow announcement late last month.
Here’s a full list:
— Mike Park (@mep) October 8, 2015
The program, which launched two years ago, matches media companies and brands together depending on what type of content and demographic they want to advertise with. Previously, publishers had to work with brands directly to run ads on their videos.
This is third major announcement for Twitter this week. On Monday, cofounder Jack Dorsey had the “interim” stripped from his CEO title and a day later Twitter launched Moments to make the chaotic timeline more accessible to new users.
Why an evolved B/R Gaming is investing in its linear, televised gaming content
B/R Gaming’s investment in televised content is proof that linear broadcasting companies are realizing the potential value of the gaming and esports audience.
Member ExclusiveCase Study: How Dentsu is pushing advertisers to embrace brand integrity
After 2020, brands got serious about brand safety, taking steps to ensure media placements weren't appearing alongside harmful content. At Digiday's Media Buying Summit, Dentsu's Brand Safety team talks about what it'll take to create industry wide media buying standards.
‘I think it’s all talk’ about DE&I: Overheard at Digiday’s Media Buying Summit
Participants in a breakout session at Digiday's Media Buying Summit ripped away the proverbial band-aid that might have made anyone feel significant progress is being made on DE&I in the media agency world.
SponsoredWhy boldness matters for publishers in the post-cookie future
Michael Zacharski, CEO, engine media exchange (EMX) Fortune, it is said, favors the bold, and for digital publishers, the prospect of a cookieless advertising future should be viewed first and foremost as not only an opportunity for boldness, but as a time when boldness will be necessary As an industry, marketers need to be bold […]
‘I could barely walk’: Some COVID long-haulers radically reduce work hours to cope with symptoms
Professionals who are COVID long-haulers, have had to radically adjust their working schedules in order to cope with symptoms.
Member ExclusivePublishing Summit Recap: Publishers establish infrastructure to future-proof data sets
Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami.