Did you know that a pangram is a phrase that contains all of the letters of the alphabet? Yeah, I didn’t either until yesterday. Here are some links:
What do burgers have to do with democracy and social media? A lot, according to Jed Sundwall in his article on why policy makers need to be paying attention to Twitter and social media in general. Earlier this year Sundwall took to Twitter to get burger recommendations in San Diego. Quickly he realized that other people wanted burger recommendations too, and different people had different opinions about which place had the best burgers. Soon the Burger Mob was born with the goal of picking 12 burger places and getting as many people to go to them as possible and then voting on the best one. While the stakes are obviously lower for the Burger Mob vote, Sundwall notes that the government needs to learn from and respond to the democracy of the Internet, where everyone is constantly voting on things, liking or disliking, making things go viral, creating a backlash. Slate
A picture is worth a thousand words, or a thousand clicks. Brands and publishers are having to learn how to show, not tell, as we move into an era of visual social media. Fast Company
O’Reilly Media’s Joe Wikert says book streaming services will be the next hot thing. After music streaming, TV and movie streaming, books are the next logical step. Forbes
Can you imagine an iPhone that with the flick or two of a finger could turn into an iPad? Yeah, not going to happen anytime soon, but Aatma Studio thinks it’s a possibility for the iPhone 5 due out this month, which is pretty hilarious if they actually believe that. They made this video to show what it might look like. Dream on. Ad Freak
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?