Did you know that a pangram is a phrase that contains all of the letters of the alphabet? Yeah, I didn’t either until yesterday. Here are some links:
What do burgers have to do with democracy and social media? A lot, according to Jed Sundwall in his article on why policy makers need to be paying attention to Twitter and social media in general. Earlier this year Sundwall took to Twitter to get burger recommendations in San Diego. Quickly he realized that other people wanted burger recommendations too, and different people had different opinions about which place had the best burgers. Soon the Burger Mob was born with the goal of picking 12 burger places and getting as many people to go to them as possible and then voting on the best one. While the stakes are obviously lower for the Burger Mob vote, Sundwall notes that the government needs to learn from and respond to the democracy of the Internet, where everyone is constantly voting on things, liking or disliking, making things go viral, creating a backlash. Slate
A picture is worth a thousand words, or a thousand clicks. Brands and publishers are having to learn how to show, not tell, as we move into an era of visual social media. Fast Company
O’Reilly Media’s Joe Wikert says book streaming services will be the next hot thing. After music streaming, TV and movie streaming, books are the next logical step. Forbes
Can you imagine an iPhone that with the flick or two of a finger could turn into an iPad? Yeah, not going to happen anytime soon, but Aatma Studio thinks it’s a possibility for the iPhone 5 due out this month, which is pretty hilarious if they actually believe that. They made this video to show what it might look like. Dream on. Ad Freak
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.