Six passes left to attend the Digiday Publishing Summit
People have some cutting remarks about advertising and Cannes, Klout innuendo and more in this week’s top industry tweets.
Industry analogy time
@ddbco, DDB&Co. Istanbul, agency
Klout innuendo
@rick_now, Rick Liebling, creative culturalist, Y&R
Metrics mumbojumbo
@lenkendall, Len Kendall, Digital Director, GolinHarris
Cannes tweeting
@ischafer, Ian Schafer, CEO, Deep Focus
Selling out
@reiinamoto, Rei Inamoto, chief creative officer, AKQA
More in Media
Creators are leveraging CTV channels as added value for sponsorship deals
Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content.
Transparency is fueling a surge in creators’ sponsorship rates
Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave of transparency.
LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership
One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push.