People have some cutting remarks about advertising and Cannes, Klout innuendo and more in this week’s top industry tweets.
Industry analogy time
@ddbco, DDB&Co. Istanbul, agency
Klout innuendo
@rick_now, Rick Liebling, creative culturalist, Y&R
Metrics mumbojumbo
@lenkendall, Len Kendall, Digital Director, GolinHarris
Cannes tweeting
@ischafer, Ian Schafer, CEO, Deep Focus
Selling out
@reiinamoto, Rei Inamoto, chief creative officer, AKQA
More in Media
In Graphic Detail: How AI search is changing publisher visibility
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.