For The Weather Company, Hurricane Sandy truly was the Super Bowl. The company had a record day across all of its properties: The Weather Channel, Weather.com and its mobile and tablet apps saw nearly half a billion views in one day.
Monday saw huge increases to Weather.com, with 300 million page views, which was almost triple of what the site saw during Hurricane Irene’s busiest day (107 million on Aug. 26, 2011). Mobile was also successful for TWC on Monday, reaching an all-time high of 125 million page views, with mobile apps alone receiving 110 million and tablet getting 14.9 million, just shy of Sunday’s record of 15 million page views. The company also saw more than 9.6 million total live video streams during the course of the storm between Weather.com and YouTube. The company said that there was a peak of 167,000 concurrent users, and these levels “suggest digital viewership levels that are equivalent to Oct. 2012 viewing on the Weather Channel.”
On TV, The Weather Channel had the highest reach of any cable network on Sunday, with more than 39 million people tuning in, according to TWC.
Weather had one of its most trafficked days ever on Sunday. As Digiday reported on Tuesday, TWC garnered 105 million page views (the fifth highest page view ever) and 40 million video streams (No. 1 all-time video day) on Sunday. It was also a top 10 day for daily visits and visitors (21 million and 14 million, respectively). But that was nothing compared to Monday, when Hurricane Sandy touched ground in the New York tri-state area.
As noted yesterday, storms like this are the company’s Super Bowl, and since weather affects all aspects of our lives, it’s not surprising to see these numbers. What is surprising, or at least interesting, is how The Weather Company has become a giant media company in the last several years.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.