9 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

‘Total trainwreck:’ CNBC moderators blasted online for GOP debate meddling

If there was one clear loser in last night’s Republican presidential debate, it was CNBC: The business network was lashed online for its chaotic format and biased questions during the GOP showdown.

From the very beginning, CNBC caught the Internet’s ire because its moderators — Becky Quick, Carl Quintanilla and John Harwood — spent the first 15 minutes mindlessly making small talk instead of introducing the candidates.

“CNBC does underscore that the only people sometimes more vapid than candidates are journalists talking about candidates,” tweeted New York Times columnist Nicholas Kristof.

And it was all downhill from there. If you missed the two-and-a-half-hour debate, the one Vine perfectly encompasses the madness:

The candidates’ anger boiled over throughout the debate, taking the trio of moderators to task for not keeping the other presidential hopefuls in line. Comparing it to a “cage match,” Texas senator Ted Cruz blasted Hardwood’s questions:

“Look at the questions: ‘Donald Trump, are you a comic book villain?’ ‘Ben Carson, can you do math?’ ‘John Kasich, will you insult two people over here?’ ‘Marco Rubio, why don’t you resign?’ ‘Jeb Bush, why have your numbers fallen?’ How about talking about the substantive issues people care about?”

Yikes! The rest of the debate followed the same pitter-patter of candidates complaining and, at times, the audience booing the CNBC hosts. People at home voiced their annoyance online:

Amobee Brand Intelligence measured 1,800,000 million tweets, with the most tweeted about moment (200,151) when Cruz went after CNBC. Overall, at “no point did sentiment toward the network turn positive,” said Brandwatch analyst Kellan Terry. That’s a complete reversal from CNN’s handling of its most recent Democratic Debate when it measured a 62 percent positive rate.

This morning, the anger was still palpable. Slate said CNBC was the “biggest loser” of its own debate, ThinkProgress called it a “total trainwreck” and the Washington Post plainly stated that CNBC had a “really bad debate night.” Even the chairman of the Republican National Committee, Reince Priebus, tweeted the network “should be ashamed of how this debate was handled.”

CNBC held firm against the rhetoric, releasing a statement saying “people who want to be President of the United States should be able to answer tough questions.”

Neil Cavuto and the gang at Fox Business Network, which is hosting the next Republican debate, got the last word in:

So far, it has 1,700 retweets but the bar, as one person pointed out, isn’t “very high.”

Images via CNBC on Facebook.

More in Media

shopping laptop

Shopify just became the biggest company to launch a Substack newsletter

Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.

Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development

News Corp explores multi-LLM licensing playbook

If News Corp were to strike multiple licensing deals, it would be a major signal to the market that the media group isn’t betting on one LLM; it’s building a portfolio and setting the terms. 

Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing

Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.