Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Everyone is battling ad blockers, from publishers to ad tech companies. At last week’s Digiday Publishing Summit, Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its own employees who use ad blockers. Antoniello said, “the cookie jar is filling.”) Kenneth Suh of Unruly called ad blocking “the topic du jour,” though we’re only in the early days of the phenomenon. Here’s what publishers and ad tech companies had to say on ad blocking.
More in Media
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.
TwitchCon is at a crossroads as creators question its value
Ahead of TwitchCon 2026, brands and creators weigh in on if the platform’s big IRL event is worth the cost and potential safety issues.