Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Everyone is battling ad blockers, from publishers to ad tech companies. At last week’s Digiday Publishing Summit, Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its own employees who use ad blockers. Antoniello said, “the cookie jar is filling.”) Kenneth Suh of Unruly called ad blocking “the topic du jour,” though we’re only in the early days of the phenomenon. Here’s what publishers and ad tech companies had to say on ad blocking.
More in Media
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.
One year in: DMG Media’s social-only briefs account for 30% of New Media revenue
DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.