The Perils of SXSW
@ischafer, Ian Schafer, CEO, Deep Focus, pretty much sums up the SXSW experience for many in the digital media world.
Sad ad clowns
@davidburn, David Burn, chief storyteller, Bonehook, co-founder, AdPulp
A lesson in semantics
@pkafka, Peter Kafka, senior editor, AllThingsD, plays schoolmarm.
A Path to Nowhere
@R/GA isn’t bullish on Path — or Britney Spears, apparently.
Getting away with murder
@robdelaney, comedian, writer, is apparently not drinking the Google Plus Kool-Aid.
More in Media
Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.
Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.
Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.