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Top Tweets of the Week

The Perils of SXSW
@ischafer, Ian Schafer, CEO, Deep Focus, pretty much sums up the SXSW experience for many in the digital media world.

Sad ad clowns
@davidburn, David Burn, chief storyteller, Bonehook, co-founder, AdPulp

A lesson in semantics
@pkafka, Peter Kafka, senior editor, AllThingsD, plays schoolmarm.

A Path to Nowhere
@R/GA isn’t bullish on Path — or Britney Spears, apparently.

Getting away with murder 
@robdelaney, comedian, writer, is apparently not drinking the Google Plus Kool-Aid.

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Social commerce edges past SEO at The Independent for the first time

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Ownership, control, margins: the brand playbook for microseries is still taking shape

Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself