At Digiday Video this past Tuesday (Nov. 8) at the Roosevelt Hotel in New York, TidalTV CEO Scott Ferber took part in a discussion with Digiday’s editor in chief Brian Morrissey entitled “The Online Video Identity Crisis.” In this clip, Ferber talks about the future of video networks, how they need to evolve into becoming technology marketing partners, the “wild west” issues of online video, YouTube’s premium content strategy, opportunities in the Web’s “torso” and more. Watch the full discussion here.
More in Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.