Join us Oct. 15-17 in Phoenix to connect with top media buyers
For our inaugural Digiday Throwback Thursday supercut, we’re taking you back to the 1980s, a simpler time, before DVRs or Roku, when you had to actually sit through commercials on television. To inform our millennial readers (and take Gen Xers on a New Coke nostalgia trip), we tracked down some of the best ’80s ads.
Included here are culinary gems like the Grey Poupon campaign — but of course — and less high-falutin’ fare like Hungry-Man’s microwaveable dinners. A few furry mascots make cameos like Bud Light’s party animal Spuds MacKenzie and the Energizer Bunny. There are even human spokesmen, too, including a America’s Dad, a pre-scandal Bill Cosby shilling Jell-O. Michael J. Fox braves the rain for a Diet Pepsi.
The more iconic commercials from the ’80s transcended television, becoming cultural touchstones in their own right, like Wendy’s “Where’s the beef?” ad. Apple’s Ridley Scott-directed Macintosh spot tapped George Orwell’s dystopian novel 1984 for inspiration.
If your memory is hazy, just sit back and take a nostalgic trip back to the ’80s.
More in Media
Publisher alliance Ozone makes a larger play for U.S. advertisers
Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.
Media Briefing: From blocking to licensing, publishers inch toward leverage with AI
There are new levers for publishers to test in the AI era. While they’re still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.
Mitigating ‘Google risk’: The Independent maps four-pillar growth plan for the AI era
The Independent has built its growth strategy around the “blue links risk” and has stopped measuring its success by audience reach.